Some companies stand the test of time, and Iconix Brand Group is one such example. Neil Cole founded the company, which has become the world’s second largest branding company. Iconix was named by Forbes Magazine as one of “America’s Best Small Companies” and it is certainly a company worth learning about.
They are currently the owners of 35 iconic brands and they represent $13 billion in annual retail sales. As marketing, brand management and merchandising experts, they specialize in licensing, merchandising and marketing/PR. Their portfolio includes a dizzying array of companies from Sharper Image and Royal Velvet to Waverly, Candie’s and Material Girl.
As the founder of Iconix Brand Group Inc., Neil Cole led the company to become the second largest licensing company in the world, only behind the Walk Disney Company. Their portfolio included a diversified group of intellectual properties that spanned fashion, home and character-based brands. They are certainly one to watch.
