Advertising Advice for Today’s Hedge Funds

August 29, 2012 James Heinsman In the News

Numerous advertising executives have offered marketing advice for hedge funds hoping to expand their client base. Some key terms that are circulating amongst the experts are “transparency,” “access” and “performance.” Rob Reilly of Crispin, Porter & Bogusky said: “They have to find a way to be more transparent. They need to be honest and show […]


Advertisment, Crispin, Hedge Fund Industry, Hedge Fund Marketing, John Butler,

Putting the Advertising Edge in Hedge Funds

August 29, 2012 James Heinsman Hedge Fund News

As the hedge fund market prepares to advertise and attract more of the general public into its previously exclusive arena, advertising experts are urging the sector to reveal more of its inner workings than most managers will at first feel comfortable with. Madison Avenue executives are suggesting that hedge funds consider highlighting the ideas behind […]


Allen Adamson, Crispin, Dominos Pizza, Landor Associates, Porter & Bogusky,

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