Trump Backer Helped UK Pass Brexit

February 27, 2017 Debbie Jacobs In the News

Photo by Jeff Djevdet.

Billionaire Trump supporter and US hedge fund manager Robert Mercer, not only helped finance the President’s campaign, but also played a crucial part in the UK’s vote to exit the European Union.

Owner of the right-wing news organization Breitbart, Mercer is suspected of using his data-analytics firm, Cambridge Analytica, to give expert advice to the pro-Brexit organization, Leave.eu.

Cambridge Analytica was paid £4.8 ($5.96) million by the Trump campaign to persuade undecided voters. Mercer also offered his firm’s help to Nigel Farage, the leader of the UK Independent Party, for free, said Leave.eu communications director Andy Wigmore.

“They were happy to help. Because Nigel is a good friend of the Mercers,” Mr Wigmore said. “What they were trying to do in the US and what we were trying to do had massive parallels. We shared a lot of information.”

Cambridge Analytica’s help to Leave.eu came in the form of harvested data from user’s Facebook profiles in order to figure out how best to target them with personalized advertisements. The electoral commission in Britain was not made known of Mr. Mercer’s contribution to the campaign despite the fact that according to UK law all services worth more than £7,500 ($9,319)has to be declared. Leave.eu did not explain why it refrained from declaring the donation of services.

Andy Wigmore, Brexit, Cambridge Analytica, Donald Trump, Nigel Farage,

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