Much has been written about the economic havoc that has accompanied Covid-19. The global pandemic has certainly led to a great deal of upheaval to global markets, but not all the impact has necessarily been bad. Large corporations who have been able to adapt to new spending patterns – think Amazon, Target, Walmart – have not only withered the storm, but pivoted to capitalize on the changing winds.
Here, the Wall Street Journal gives an excellent overview of the emerging trends.
Wall Street Journal’s Joanna Stern gives an excellent overview of Apple’s breakthrough in 2020 and looks forward to the industry catch-up this year.
Other trends to look forward to in the year to come is the emergence of digital marketing tools to reach out to a larger base of consumers who are increasingly working from home. Just one more thing to keep our eyes on as the pandemic changes our society in predictable and unpredictable ways.